6 Lessons That Every Digital Marketing Service Provider Can Grasp From Pokemon Go- March 20, 2019 - Views: 273
Are you hooked to gaming?
From Nintendo consoles to PlayStation to PCs and finally on to Smartphones now. The spectrum of gaming has evolved. Where do you stand among this gaming community?
There is a community now.
The biggest YouTube channel belongs to a gamer. Though T-Series is putting up a tough fight for the biggest YouTube channel, gaming has been able to rule the internet for the past few years.
And it’s rising like never before. And so, many companies are now investing in not only these coming of the age games but also the tech that fuels them.
Games like PUBG, Fortnite and Apex Legends have transcended deep into the lives of the people. The paradigm is ever so expanding and the horizon seems to have no end. Let’s rewind back a bit to 2016.
2016 was the year of Augmented Reality. “Pokemon Go” came and conquered.
My childhood was all about Pokemon. Ash Ketchup and his adventures. Quoting the millennial’s, I used to binge watch the show all the time.
Remember when the show used to run marathons on the weekends?
So, the game was a big rage. It brought the ultimate dream of being a Pokemon trainer to life. Roaming in the city in search of rare Pokemon’s, having those duels and winning badges.
The game was a real success.
Here are six things digital marketing service providers can learn from Pokemon Go
Augmented Reality is the future. It has been there for a long time but it was Pokemon that brought it in the big leagues. Yes, it is still generation 1 of the concept but it is definitely the way forward.
You linger around in the streets and see a Bulbasaur right next to a night lamp through the camera of your smartphone, that is Augmented Reality.
Many companies that are investing big money in augmented as well as virtual reality. People are starting to realize that these emerging technologies can suck the users in.
We now know that this could be the thing that goes viral and so it’s definitely a good time to invest in AR and VR. You can use this tech to provide your customers with an exquisite and unique shopping experience.
If IKEA can use it to show it’s users how furniture will look in a certain corner of a room, so can you!
Today innovation is very important for any business. Technology is ever evolving and blending it with unique ideas can power up any business with ease.
Innovation is the smartest strategy you can implement for garnering more users and increasing the sales of your products. Pokemon Go brought a new experience to their target audience and they simply loved it!
Rather than dwelling in a corner brainstorming new ideas, crushing paper and making those long dustbin shots (at which I am no less than a Bryant), try and examine what you already have and know.
Have a look around and try to work on staple ideas to come up with something different and unique.
What is one thing that you can not live without?
The one thing you make sure you do not leave your house without when? That sums up the amount of people you can target using a mobile friendly online business.
Yes, Pokemon Go did the same. Today almost everybody carries a smartphone. It now seems to be more of a need than a necessity.
Especially today when big players like Tencent, Sony and Electronic Arts are also launching console games for smartphones.
Similarly, you need to make sure your product or service is mobile friendly.
Google ranks mobile-friendly sites higher than others. The masterstroke of Pokemon Go was that it used all the features in a smartphone so elegantly to create an immersive experience.
They used the camera, GPS, sharing function, mapping and various other features that are generally present in every smartphone.
A great lesson for any internet marketing company to learn from. Because at the end of the day, the question that matters the most is “What are we providing our users?”
Give me six hours to chop down a tree and I will spend the first four sharpening the axe.Abraham Lincoln
Wise words by a wise man.
Pokemon Go strategized and planned everything just so perfect. Ever wondered why they released it on that particular day or month?
They planned it perfectly.
Their target audience were teens and they released it during the summer break in the United States.
The app sales rocketed as children and teens spent their summer breaks roaming in the city looking to fill up their Poke-balls. So, when planning to incorporate features or launch your application timing is always key.
Who doesn’t like winning?
I don’t know, it is probably in our psychology that we tend to get immersed in competitions. Especially when you have to keep it simple and not let the brain churn out its oil.
And what was complicated in Pokemon Go?
The developers made sure that the concept remained true to the story and also provided a simple and seamless user experience.
Another lesson well illustrated.
By incorporating small puzzles and simple gamification tools one can attract a number of users to their online space.
My mother says, “There is beauty in simplicity.” I bet she pulled it off from a Facebook post. Something a digital marketing service provider could take a note of.
Okay, so I saved the best for the last. Pokemon Go is just the perfect example of omni-channel marketing. It’s like a portal that ties a string between the virtual and real world.
People use the camera of their smartphones to look for Pikachus (which are just so very rare) on the streets. The Pokemon’s may be virtual but the streets are very real.
Now, some brilliant brains behind the app thought of the business applications this could involve. Small businesses can pay to create their shop as a Pokestop. And thus increasing traffic and footfall.
Great way to place ads in the perfect context that directly impacts the sales!
This game is real proof the tech is evolving and we need to do the same. Technology keeps on growing and we need to keep on adapting. It is easier to get to the top than to sustain that top position. So join the top online firms by implementing these simple strategies in your services.
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