6 Lessons That Every Digital Marketing Service Provider Can Grasp From Pokemon Go

Pokemon Go introduced Augmented Reality in the gaming universe at a large scale. Yes AR was present before as well, but Pokemon Go was able to find the right balance between the nostalgic story-line and the new age technology. A Digital Marketing Service Provider could learn a lot from the application.

Are you hooked to gaming?

From Nintendo consoles to PlayStation to PCs and finally on to Smartphones now. The spectrum of gaming has evolved. Where do you stand among this gaming community?

Oh yes!

There is a community now.

Fact!

The biggest YouTube channel belongs to a gamer. Though T-Series is putting up a tough fight for the biggest YouTube channel, gaming has been able to rule the internet for the past few years.

And it’s rising like never before. And so, many companies are now investing in not only these coming of the age games but also the tech that fuels them.

Games like PUBG, Fortnite and Apex Legends have transcended deep into the lives of the people. The paradigm is ever so expanding and the horizon seems to have no end. Let’s rewind back a bit to 2016.

2016 was the year of Augmented Reality. “Pokemon Go” came and conquered.

My childhood was all about Pokemon. Ash Ketchup and his adventures. Quoting the millennial’s, I used to binge watch the show all the time.

Remember when the show used to run marathons on the weekends?

Nostalgic!

So, the game was a big rage. It brought the ultimate dream of being a Pokemon trainer to life. Roaming in the city in search of rare Pokemon’s, having those duels and winning badges.

The game was a real success.

Here are six things digital marketing service providers can learn from Pokemon Go

Augmented Reality

Augmented Reality is the future. It has been there for a long time but it was Pokemon that brought it in the big leagues. Yes, it is still generation 1 of the concept but it is definitely the way forward.

You linger around in the streets and see a Bulbasaur right next to a night lamp through the camera of your smartphone, that is Augmented Reality.


It’s 2019 and AG is on the rise

Many companies that are investing big money in augmented as well as virtual reality. People are starting to realize that these emerging technologies can suck the users in.

We now know that this could be the thing that goes viral and so it’s definitely a good time to invest in AR and VR. You can use this tech to provide your customers with an exquisite and unique shopping experience.

If IKEA can use it to show it’s users how furniture will look in a certain corner of a room, so can you!

Innovation


Today innovation is very important for any business. Technology is ever evolving and blending it with unique ideas can power up any business with ease.

Innovation is the smartest strategy you can implement for garnering more users and increasing the sales of your products. Pokemon Go brought a new experience to their target audience and they simply loved it!

Rather than dwelling in a corner brainstorming new ideas, crushing paper and making those long dustbin shots (at which I am no less than a Bryant), try and examine what you already have and know.

Have a look around and try to work on staple ideas to come up with something different and unique.

Smartphone

What is one thing that you can not live without?

The one thing you make sure you do not leave your house without when? That sums up the amount of people you can target using a mobile friendly online business.

Yes, Pokemon Go did the same. Today almost everybody carries a smartphone. It now seems to be more of a need than a necessity.

Especially today when big players like Tencent, Sony and Electronic Arts are also launching console games for smartphones.

Making your business mobile-friendly can be the best thing you do for your business.


Similarly, you need to make sure your product or service is mobile friendly.

Google ranks mobile-friendly sites higher than others. The masterstroke of Pokemon Go was that it used all the features in a smartphone so elegantly to create an immersive experience.

They used the camera, GPS, sharing function, mapping and various other features that are generally present in every smartphone.

A great lesson for any internet marketing company to learn from. Because at the end of the day, the question that matters the most is “What are we providing our users?”

Timing

Give me six hours to chop down a tree and I will spend the first four sharpening the axe.

Abraham Lincoln

Wise words by a wise man.

Pokemon Go strategized and planned everything just so perfect. Ever wondered why they released it on that particular day or month?

They planned it perfectly.

Their target audience were teens and they released it during the summer break in the United States.

Check Mate!

The app sales rocketed as children and teens spent their summer breaks roaming in the city looking to fill up their Poke-balls. So, when planning to incorporate features or launch your application timing is always key.

Gamification

Who doesn’t like winning?

I don’t know, it is probably in our psychology that we tend to get immersed in competitions. Especially when you have to keep it simple and not let the brain churn out its oil.

And what was complicated in Pokemon Go?

The developers made sure that the concept remained true to the story and also provided a simple and seamless user experience.

Another lesson well illustrated.

By incorporating small puzzles and simple gamification tools one can attract a number of users to their online space.

My mother says, “There is beauty in simplicity.” I bet she pulled it off from a Facebook post. Something a digital marketing service provider could take a note of.

Omni-Channel

Okay, so I saved the best for the last. Pokemon Go is just the perfect example of omni-channel marketing. It’s like a portal that ties a string between the virtual and real world.

People use the camera of their smartphones to look for Pikachus (which are just so very rare) on the streets. The Pokemon’s may be virtual but the streets are very real.

Now, some brilliant brains behind the app thought of the business applications this could involve. Small businesses can pay to create their shop as a Pokestop. And thus increasing traffic and footfall.

Great way to place ads in the perfect context that directly impacts the sales!

This game is real proof the tech is evolving and we need to do the same. Technology keeps on growing and we need to keep on adapting. It is easier to get to the top than to sustain that top position. So join the top online firms by implementing these simple strategies in your services.


Grow Your Local Business with these SEO Trends in 2019

In today’s competitive you need unique and innovative strategies to expand your local business. Digital Marketing is an effective way of doing it. But how do you get your website rank higher in Google search results? What are the developments in google that affect the search results? Well, you need to know this to increase traffic on your website. Therefore, you require top-notch SEO services more than ever in 2019.

Building a website for your local business?

It is one of the best modes of free advertising, and you don’t have to burn a hole in your pocket.

Great, right?

Wait!

There’s more…

You don’t even have to burn your midnight oil in learning coding or designing — no burning of any kind whatsoever.

In addition to this, your online store is not limited to any specific business hours also.

Convinced yet?

Having a local business website isn’t just about selling your products or services online- it’s also about providing something of value to your potential customers.

Let’s me first highlight the itinerary for today:

Why local businesses think they don’t need a website
Why local business need a website now than ever
What improvements needed in your local business website

Namaste Google!

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Remember those times when a simple query with local intent used to bring up a big pack of ten nearby businesses as search results?

Each search result used to take the user directly to the business’ website. All it required was a pinch of marketing effort and google showered our website with presents in the form of traffic, ranking, and conversions.

Those were the times.

So what happened?

Google happened.

These SERPs shrank from ten to seven, and then to three.

In 2018, the results consisted of layers and layers of Google-owned interfaces instead of direct-to-website links. The gifts became cheap and weren’t even wrapped properly.

So what can you do to earn those gifts?

Google is like the motherboard of internet marketing. It changes its algorithms 100 times in a year.

So you have to remain a step ahead of them and have a vision for 2019 that will help your local business grow.

This can only happen with an immaculate SEO strategy.

Today, digital marketing campaigns are at a high not just because they create brand awareness, but because they generate leads essential for the growth of your business.

You so need those gifts, right? Let’s wrap up some strategies that will get you in the good books of Google

Mobile-first indexing:

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In December 2018, Google announced that its mobile-first indexing powers over half of the pages shown in it’s search results.

Mobile-first indexing allows the search engine to index and crawl the web. In layman terms, Google indexes your web page based upon how it renders on a mobile phone instead of a desktop computer.

So to get a higher ranking this year, making your website more mobile friendly will definitely help.

Content:

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High-quality content is very essential for your website.

Google has its spiders crawling all over the web space to quality check your content. With each year, Google is getting better in separating good content from bad content.

Therefore, the better your content is, the higher you will rank on search results.

Also, good content builds trust and gives value to your customers.

SEO can help you channel more visitors to your website and increase authenticity for Google spiders.

Voice Search:

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Google is definitely all set for tomorrow.

Believing strongly that more and more searches in the future will be voice based. Products like Google Home and Amazon’s Alexa are taking voice assistance to another level.

Hence, strategising SEO with this aspect becomes all the more essential now.

Here you need to focus on keywords that are six to ten words long as people tend to use phrases while using voice searches.

With every year you need to adapt to this ever-changing SEO format.

Link-Building:

Link building is a tool that is very important in your small business’ SEO strategy.

If your content is good, publishers and other companies will share your content with the link of your website, boosting your SEO.

Links are one thing that have remained constant in the SEO strategies over time.

According to 2019 local search ranking factors released by Moz 27% was attributed to link signals.

2019 will bring more intensity and sharpness into the competition. Every local business wants to rank high to get maximum clicks, traffic, and conversions, but It won’t be that easy now.

You will need a strong local business website to bypass competition put by Google to help people reach your business without facing any problem.

Learn How to Write For Your Target Audience With The Yoast Plugin

Google has gradually become the “Bible” of online marketing strategies.

People look for answers ranging from “How to beat cancer” to “How to spot a cheater in a relationship”.

It’s like people are relying on Google for picking out information of every sort.

But, as a digital marketing service provider, there is always a conflict between what to write and who to write for. And, most of the times, we end up writing according to our SEO strategies, rather than providing value to our audience.

But, is it the right way to get the things done for creating a niche for yourself in an online space?

Well, at times “YES”, but most of the times, it’s a “BIG NO”.

Let’s understand the importance of “content driven” marketing strategy for ranking better on the world’s most searched search engine “Google”.

But, what does Google actually do?

A Search Engine That Understands Quality

This is what Google is meant to do.

Help people.

This philosophy made Google one of the most loved “search engine” among not millions but billions of users carrying out more than a trillion of online searches every day.

And unlike, what many digital marketers or content creators think, Google is smart enough to rank quality content instead of content written just for SEO purposes.

The sole reason, why people still love Google and will continue to do so.

I understand you would be searching for the answer to the question,

“ Who to write for?”

Or

“What should be on the priority?”

But,  before that, addressing some problems can help you understand the final result in a much better way.

What Exactly Is The Good Quality Content?

If you think you can beat search engine rankings with “keywords”, then you are highly mistaken. Google has all the ways to determine whether or not the content published has quality. For the required information, it usually relies on the Search Quality Evaluator Guidelines.

And, this rating is entirely different from the factors that might be responsible for ranking your website on SERPs. To make it more clear, we have enlisted the key components that will determine the quality of your content.

  • First and foremost is the “intention of the page”. You need to assess the basic reason for developing a particular page or a blog.
  • Focus on delivering content as per the concept of “E.A.T”.
  • Website information and credibility. I am sure while writing content, many people or rather everyone refers to one or more websites working in a similar niche. So, including the links of good websites will also act as a deciding factor of whether or not you are producing good quality content.
  • Next on the list is the relevance of content as per search queries. Producing great content will turn useless if the content doesn’t solve any search purposes.

This does not mean, you start inserting keywords recklessly here and there. This simply means you understand the problem and make sure your content answers the problem in the best possible way.

Coming to…

Who To Write For?

Well, why prioritize one over the other, when we can please both at the same time.

You must be thinking, what the hell?

I know, I know.

But, that’s how you can actually make your audience and search engines happy and that too at the same time.

Without further ado, let’s learn the secret ingredients for writing content that is both user and search-engine friendly.

Content For Search Engines- How To Do It?

Every SEO company loves the YOAST plug-in.

Having this tool will help manage SEO while posting content in the best possible way.

Image Source: CoSchedule

And this is how the plugin works after you add content to a new post edior

Image Credits: CoSchedule
  • Orange- Content is fine but needs a bit of improvement
  • Green – Perfect! Your content is good to go
  • Red – You need to re-do it immediately

Tips and Tricks For Making The Signal Green At All Times

Using Keyword In the Right Places

The whole concept of Yoast is about using the right or focused keyword in the right places. For instance, the focus keyword should be used in meta-titles and descriptions along with the first paragraph of the content.

Also, the density of focused keywords along with LSI’s must be around 1.3% to 2% as long as it does not feel too stuffed out there.

Try and Keep The Slug Short

That is what a slug looks like

To keep the slug in your favor, you can focus on the objective and effect of data in the content.

For example, let’s look at the headline “Juggling Between Writing For Search Engines or Your Target Audience? “

Here, the objectives are writing, search engine, and your target audience. While the effect is “ balance”. So, here’s what I came up with the ideas for my blog-

  • Writing-Search engine-balance
  • Writing-balance-search engine_audience
  • Balance-search engine-audience-writing

So. I chose the second one.

As it was direct with what I wanted to emphasize on this article, similar to what we said before- objective and effect.

Linking Content

This is something which almost every digital marketer service provider understands the concept of linking — Internal and external.

This builds credibility of your website and blog. Make sure the content is well-researched.

For external links, use websites with high DA or PA, or higher Alexa ranking to the region that you wish to target.

Content-Length

Google algorithms are now considering long-form content as the preferred choice when ranking a post on SERPs.

Image Source: CoSchedule

Writing more than 2000 words generally work in your favor.

But personally, anything between 1000-1500 will benefit you in the best possible way.

Titles

Make sure you write content as per the length recommended.

For instance, the SEO title must be as long as 60 characters or else you might have to cut some content out on publishing.

The same goes for meta-descriptions and page titles.

Now, that we have learned about SEO writing, the trick is to also understand how to write for your audience. After all, that’s who we actually write for in the end.

Content For Target Audience- How To Do It?

You may be be aware of how Yoast works for SEO purposes. What you might not be aware of, or are ignoring is that it also helps track the quality of content.

For starters, it will notify you whether or not the content is readable even for a 9th standard

Image Source: Logenlanka
Image Source: aqibnazir.com

While RED simply means “Not good for readers”, GREEN means “You did it”.

Tips and Tricks For Making The Signal Green At All Times

Go for Headings and Subheadings

Don’t just write haphazardly.

Think of the layout of your post first, then start writing about it. Ideally, original concept, or providing solutions to trending questions works best for most people.

However, use different headings and subheadings to make the write-up more engaging for your target audience.

Length of Paragraph and Sentences

Don’t just go on with writing long sentences, trying to prove a point.

Instead, go for sentences with around 15-17 words at the most. Along with that, make short paragraphs of around 2-3 lines to avoid getting monotonous.

Using Transition Words

Here are some words that can help you create lively and engaging content for your readers.

  • Write in the Active Voice

Writing content entirely in the passive voice will affect the quality and readability of the blog post. Writing in passive also sounds a bit ancient and mundane. Best to let it go.

We are hopeful that these tips and tricks will help you rank higher in the search rankings along with keeping the engagement right at the top as well.

After all, keeping search engines and audience happy is the mission of digital marketing. Ignoring any of the two will affect your business results drastically.

Keeping the right balance is the key to success.

Happy writing!

How Can I Improve My YouTube SEO?

It’s true! Video has become one of the most important forms of content marketing and its presence could make or break your optimization efforts. Google’s algorithms are increasingly prioritizing websites with video content. Video is magical, but when you combine it with good SEO and valuable content, that’s when the real magic happens. Here, we are talking about the best YouTube practices that can help you achieve high average position ranking and high click-through rate on YouTube.

You put hours of efforts in making fascinating videos for your YouTube channel, but if no one is watching your videos then how your brand will grow? This is where you need a good understanding of best YouTube SEO practices. With smart YouTube SEO strategy, users will be able to search and watch your videos with ease.

By optimizing your videos for search engines, you will not only get more views but also enjoy many other benefits-

High Conversions

Youtube is  #2 search engine on the web. Hence, it’s important to invest your time in optimizing your video and channel to rank high on YouTube.

By simply integrating a video into email marketing, you can increase subscribers by more than 50%.

Build Brand Value and Credibility

People prefer videos over any other content type to understand anything. SEO optimized Youtube videos with high ranking will build the brand’s identity and visibility for your business.

Get an Edge Over Competition

Instead of writing blog posts or other form of content, you should create explainer videos as it will help you outstand your competition.  You can also embed your videos in a relevant blog post to get more clicks from the reader.

To enjoy all above-mentioned benefits, you must learn about the best YouTube SEO practices to optimize your videos and channel in the right manner.

The Best Youtube SEO Practices That will Fuel Your Brand’s Growth in 2019

Keyword Research

Just like any other search engine, YouTube is also guided by keywords. So, it’s important to understand which keywords will work for you.

You must use keyword search tools that help you find YouTube-specific keywords, instead of generic ones.

Once you get that, the next step is to choose the best keywords from this lot. For that, you need to target only low/medium competition keywords with low/average competition. With a new channel,  you can’t compete with well-established brands. You need to choose the keywords smartly to bypass this competition.

Sega Saturn

Source: https://backlinko.com/how-to-rank-youtube-videos

Can you compete for this keyword? It already has more than 500k search results available.

I don’t think so.

So, choosing the right keyword is the first step to YouTube video optimization.

Elements to Optimize YouTube Videos-

Following are some important elements that you should include in your video content to get a higher rank on YouTube-

  1. Target Keyword- Your main target keyword should be included in your video content. It will help your target audience find your videos without wasting much time on YouTube.

Tip- Just like blog posts, you should add your target keyword at the beginning of the title.

  1. Description- Write an informative description content while spreading the keywords naturally in it. It will optimize your video, and help search engine crawlers understand the context of the video easily.

Tip-Include the target keywords within the first paragraph of the video description. Content must be around 250 words and include the keyword into the description at least 2-4 times.

  1. Tags-  Using search-relevant tags certainly helps. You can also use your keyword as tags. Plus, you can include different tags that you have talked in your video.

YouTube Channel Optimization

In an addition to optimizing your video, you should also optimize your YouTube channel. Firstly, your channel will rank higher on Youtube. Plus, if your channel is on one of the top ranks, then it will generate more subscribers, hence more views.

Tip: Include the targeted keywords in your channel description.

How you optimize your video within 48-72 hours after you upload the video is very critical since it decides the success of your video as well as your video channel.

If you do it correctly, you will rise otherwise your video or channel might sink.

Work on these Youtube SEO practices and increase your subscribers as well as views quickly.