6 Lessons That Every Digital Marketing Service Provider Can Grasp From Pokemon Go

Pokemon Go introduced Augmented Reality in the gaming universe at a large scale. Yes AR was present before as well, but Pokemon Go was able to find the right balance between the nostalgic story-line and the new age technology. A Digital Marketing Service Provider could learn a lot from the application.

Are you hooked to gaming?

From Nintendo consoles to PlayStation to PCs and finally on to Smartphones now. The spectrum of gaming has evolved. Where do you stand among this gaming community?

Oh yes!

There is a community now.

Fact!

The biggest YouTube channel belongs to a gamer. Though T-Series is putting up a tough fight for the biggest YouTube channel, gaming has been able to rule the internet for the past few years.

And it’s rising like never before. And so, many companies are now investing in not only these coming of the age games but also the tech that fuels them.

Games like PUBG, Fortnite and Apex Legends have transcended deep into the lives of the people. The paradigm is ever so expanding and the horizon seems to have no end. Let’s rewind back a bit to 2016.

2016 was the year of Augmented Reality. “Pokemon Go” came and conquered.

My childhood was all about Pokemon. Ash Ketchup and his adventures. Quoting the millennial’s, I used to binge watch the show all the time.

Remember when the show used to run marathons on the weekends?

Nostalgic!

So, the game was a big rage. It brought the ultimate dream of being a Pokemon trainer to life. Roaming in the city in search of rare Pokemon’s, having those duels and winning badges.

The game was a real success.

Here are six things digital marketing service providers can learn from Pokemon Go

Augmented Reality

Augmented Reality is the future. It has been there for a long time but it was Pokemon that brought it in the big leagues. Yes, it is still generation 1 of the concept but it is definitely the way forward.

You linger around in the streets and see a Bulbasaur right next to a night lamp through the camera of your smartphone, that is Augmented Reality.


It’s 2019 and AG is on the rise

Many companies that are investing big money in augmented as well as virtual reality. People are starting to realize that these emerging technologies can suck the users in.

We now know that this could be the thing that goes viral and so it’s definitely a good time to invest in AR and VR. You can use this tech to provide your customers with an exquisite and unique shopping experience.

If IKEA can use it to show it’s users how furniture will look in a certain corner of a room, so can you!

Innovation


Today innovation is very important for any business. Technology is ever evolving and blending it with unique ideas can power up any business with ease.

Innovation is the smartest strategy you can implement for garnering more users and increasing the sales of your products. Pokemon Go brought a new experience to their target audience and they simply loved it!

Rather than dwelling in a corner brainstorming new ideas, crushing paper and making those long dustbin shots (at which I am no less than a Bryant), try and examine what you already have and know.

Have a look around and try to work on staple ideas to come up with something different and unique.

Smartphone

What is one thing that you can not live without?

The one thing you make sure you do not leave your house without when? That sums up the amount of people you can target using a mobile friendly online business.

Yes, Pokemon Go did the same. Today almost everybody carries a smartphone. It now seems to be more of a need than a necessity.

Especially today when big players like Tencent, Sony and Electronic Arts are also launching console games for smartphones.

Making your business mobile-friendly can be the best thing you do for your business.


Similarly, you need to make sure your product or service is mobile friendly.

Google ranks mobile-friendly sites higher than others. The masterstroke of Pokemon Go was that it used all the features in a smartphone so elegantly to create an immersive experience.

They used the camera, GPS, sharing function, mapping and various other features that are generally present in every smartphone.

A great lesson for any internet marketing company to learn from. Because at the end of the day, the question that matters the most is “What are we providing our users?”

Timing

Give me six hours to chop down a tree and I will spend the first four sharpening the axe.

Abraham Lincoln

Wise words by a wise man.

Pokemon Go strategized and planned everything just so perfect. Ever wondered why they released it on that particular day or month?

They planned it perfectly.

Their target audience were teens and they released it during the summer break in the United States.

Check Mate!

The app sales rocketed as children and teens spent their summer breaks roaming in the city looking to fill up their Poke-balls. So, when planning to incorporate features or launch your application timing is always key.

Gamification

Who doesn’t like winning?

I don’t know, it is probably in our psychology that we tend to get immersed in competitions. Especially when you have to keep it simple and not let the brain churn out its oil.

And what was complicated in Pokemon Go?

The developers made sure that the concept remained true to the story and also provided a simple and seamless user experience.

Another lesson well illustrated.

By incorporating small puzzles and simple gamification tools one can attract a number of users to their online space.

My mother says, “There is beauty in simplicity.” I bet she pulled it off from a Facebook post. Something a digital marketing service provider could take a note of.

Omni-Channel

Okay, so I saved the best for the last. Pokemon Go is just the perfect example of omni-channel marketing. It’s like a portal that ties a string between the virtual and real world.

People use the camera of their smartphones to look for Pikachus (which are just so very rare) on the streets. The Pokemon’s may be virtual but the streets are very real.

Now, some brilliant brains behind the app thought of the business applications this could involve. Small businesses can pay to create their shop as a Pokestop. And thus increasing traffic and footfall.

Great way to place ads in the perfect context that directly impacts the sales!

This game is real proof the tech is evolving and we need to do the same. Technology keeps on growing and we need to keep on adapting. It is easier to get to the top than to sustain that top position. So join the top online firms by implementing these simple strategies in your services.


What to do with old blog posts that are not getting any visitors?

It’s easy to abandon blog posts that you wrote last year, or month or even week. It was a great blog post and it had its day. You would rather spend time writing about a new idea than promoting an old blog post. Right? Wrong! Not maintaining and managing your old content may cost you ROI and conversions. You are not only abandoning your old blog posts, you are abandoning your potential to reach a wider audience with the help of those blog posts.

As a writer, we are in the business of sharing ideas and perspective.

We constantly work on ideas, and turn them into blog posts.

Later promote them on our social media channels, and share it across in hopes of generating traffic.

Marketers work their butts off to keep readers engaged and keep them coming back for more.

But while we are busy working on new ideas, we often forget about the treasure trove already buried deep in our archives.

The older the blog is, the deeper it’s archive will be.

We somehow end up abandoning those old blog posts that we once wrote with all our heart. That once generated a lot of traffic for our websites.

That once helped in increasing our subscribers list.

When I started blogging 7 years ago, I was no different.

I did the same thing. I used to post 3-7 times every week.

And the more I used to write, the more gems got buried in my archive.

It’s not so long ago when I realized what I have been missing out on.

A few months ago, my site crashed and much to my surprise, it was due to traffic.

I was happy, surprised and panicked.

Shared the news with few of my close friends and spent the whole day fixing the problem.

But the real surprise was that one of my old blog posts was the reason behind the crash.

That blog post has more than 400,000 views and has helped me get more than 1000+ new subscribers.

This made me reconsider my old blog posts.

Having so many questions about old blog posts, I did my research. And here’s what I learned.

Why you shouldn’t abandon your old blog posts?

It’s easy to abandon blog posts that you wrote last year, a month or even a week ago.

It was a great blog post and it has had its day.

You would rather spend time writing about a new idea than promoting an old blog post.

Right?

Wrong!

Not maintaining and managing your old content may cost you ROI and conversions. You are not only abandoning your old blog posts, you are also missing out on your potential to reach a wider audience with the help of those blog posts.

Here are few reasons why shouldn’t abandon your old blog posts:

  • It affects your brand image

Internet users have become very impatient over the years.

And why shouldn’t they!

They have millions of options to choose from. If you don’t impress them in 2-3 seconds, they would jump to other websites. It’s easy you know.

And you would lose a potential customer.

Not maintaining your website blog can have a profound impact on your brand.

Would you like to read a blog post that was written and published 3 or 4 years ago? Of course not!

The fact is if a blog post was published 5 years ago but still ranks higher on Google SERP, you would rather avoid clicking on it. This is because you would want to read the latest information published recently even if the idea is old.  

For example:

Here is a screenshot of Google search results page.

Wouldn’t you rather prefer clicking on a blog that was published just a few months ago than the one marked in red?

“Keeping a fresh blog: what to do with your old blog posts” was published 3 years ago. Even the idea is evergreen, a user would not prefer reading it.

But does it mean this blog post is useless?

No!

The only problem is that it’s outdated. Having outdated information on your blog may represent your website as an untrustworthy source.

An old blog like this that appears on the first page of the Google has a lot of potential provided you know how to make the most of it.

 

  1. Your following has grown

Ever since you have started blogging, you are slowly growing your following. And you didn’t have the number of followers you have today. This means your new followers haven’t read your old blog posts or may never be able to read them as they are buried in your archive. Promoting your old blog posts allow your new followers and subscribers to read them. This will increase your credibility and views.

  1. SEO has changed

SEO has seen a paradigm shift. The techniques that worked 10 years ago may not work today. Moreover, Google changes its algorithm every other day. This makes it difficult for your older blog posts to rank higher or stay on the first page of the Google.

What you should do with your old blog posts?

  • Rehashing old blog posts

When your car gets old and requires a paint job, do you sell it to a junkyard and buy a new one?

I think not. You get it fixed and keep driving it.

Similarly, you can fix your old blog post and reuse them.  

According to Foetube, old blog posts are like golden magnets that are extremely valuable and can drive tons of traffic.

But how can you do that?

Simply by keeping them alive!

You can update an old post and publish it again. Or you can simply change its title and date of publication to drive more traffic. Making such small tweaks can help you keep those old gems alive and generate more traffic.

You can also take a single idea from your old blog post and create a new blog post on that. This way you can link both the posts and also get to drive traffic to your old post. Voila!

Kill two birds with one stone!

 

  • Internal linking is the way to go

Internal linking is one of the absolute basics of digital marketing.

It helps in improving search rankings and generating traffic to other blog posts.

You can use internal linking to drive your new audience to your older blog posts.

This way you are giving your audience the freedom to click or not click on a link. It makes for a great user experience as well.

Don’t ever leave a chance to inter-link your blog posts.

And remember you can generate traffic to your old blog posts by linking them to your recent posts.

  • Let your masterpieces make the first good impression

No matter how many blogs you have written till date, you are bound to have some favorites. We all have few content pieces that we love more than others.

Michelangelo had “David” and DaVinci had his “Mona Lisa”. Similarly, you might also have some pieces that stand out from the rest.

You should put these masterpieces in front, so that they are easily accessible by new visitors.

After all, you want your masterpieces to make first good impression.

See how SmartBlogger has featured its popular blog posts in the right section:

Another example is Fizzle, which also features its popular posts on the homepage.

Similarly, you can create a section on your homepage dedicated to showcasing your masterpieces.

  • Never stop promoting your old blog posts

Let’s face it – you wouldn’t want to invest lots of hours or hundreds of dollars on creating a blog post which dies quickly after rolling off Google’s first page.

Instead, you want to invest your time and money in creating a blog post that can generate traffic for many years to come.

We get so busy in promoting our new ideas that we take our old content for granted. Or should I say we consider them useless and choose to ignore them.

But that’s not true!

Your old posts have a lot of potential to generate traffic provided you put it out there.

If it’s not accessible by your audience, how can you expect it to be useful?

You can promote it on social media such as Facebook, Twitter and Instagram.

Remember it’s new and fresh for your new followers and will draw their attention.

You can even use email marketing to generate traffic on your masterpieces.

Email marketing is a great way to get the attention of your subscribers and followers.

You can target old and new readers by sending emails and attaching a link to one of your old posts.

  1. Present your old blog post in a new format

Did you know 81% of individuals only skim through the content they read online? Today, people prefer visual content – images, videos, infographics, memes, and even GIFs.

This allows you to represent your old posts in a new format and drive traffic.

You no longer have to stick with plain text. Be creative and innovative.

Create an infographic of your old posts and share it across.

You’ll be shocked to see the conversion rate!

I created videos out of my old blog posts and published them on YouTube. I also embedded those videos in my blog and generated tons of traffic.

The bottom line

Imagine if you had never watched classic American TV shows like Friends, I love Lucy, or Big Bang Theory merely because you were not born at that time?

It would suck, right?

They are classics and they are as great today as they were ten, twenty or thirty years ago. They are old but it doesn’t make them any less valuable.

And it’s the same for your blogs.

Many content pieces you wrote years ago still haven’t lost their MOJO, so you need to pay attention to them. Rehash, update and re-post them. Do whatever it takes to bring them up, don’t let them disappear in the dark. 

After all, it’s your hard work in the end.

How long do you really need to write a blog post?

Some say a day, others say a week. Every blogger and web writer has their very own opinion. When it comes to setting benchmarks for how long you should be taking to write a blog-post, it’s always good to learn what experts have to say.

If you’ve cracked this one, then you’ve probably found the holy grail of writing blog-posts.

Having worked on brand and content development for some time now, I constantly come across various kinds of writers.

Some say word count is no measure to judge the efficiency of a writer, while others try to go off topic by saying that content quality decides how many words they write in how much time.

Is that even fair enough?

Is it even a question a writer should ask them self?

In my opinion, definitely yes!

If you need to survive in the present day marketing scenario as a writer, then success doesn’t come in by doing what you like.

Good thing is, we have cracked the technical norms of writing user-friendly landing pages and attractive blog-posts.

But is that enough?

Having so many questions about effective writing this year, I thought this one was worth a second look. And here’s what I found out…

Starting With The Statistics

It’s always a good idea to get a hold of stats whenever you are researching about something. Works for me at least!

Hubspot surveyed around 4000 marketing professionals and found that most of them took around 1-2 hours to finish a post!

Quite interesting!

So clearly, we can establish that writing a good blog post has got nothing to do with taking your own sweet time.

If language and technical skill is something that comes naturally to you then wrapping up with a good piece of content shouldn’t be a problem.

We Can Now Start Thinking of The Length of The Post

Possibly another conundrum that most ‘writer’s’ haven’t been able to solve yet.

Dwelling more on how long posts should be, what works best for me is to go with the flow.

Blog posts must be informative, interactive and should speak out to a target audience. It should solve a problem or serve a purpose for them.

Ideally, the length of a piece of work depends on what you are trying to communicate with your audience.

Are you looking to drive leads ?

If so, then try to write benefit driven content instead of making it product driven. This is one time when writing short and effective content can work to your advantage.

Similarly, if you are trying to explain a concept, service or product to your readers, make sure you do it flawlessly with a hint of humor. (Only if you can get away with it!)

Getting back to an ideal blogging time benchmark, anything that gets your creative juices flowing is good enough.

There is no harm in writing a 2000 word post if it’s something that gives value to your readers.

Most marketers write anywhere between 1800-2500 words.

It’s amazing how they they write long enough and still keep their readers involved and drive traffic through their blogs!

Perhaps, something to ponder on another time.

To be consistent or to be deep?

Moving on, and coming back to the time we need to write an ideal post, let’s also address the elephant in the room.

‘The Quality of Your Content’

I have interviewed so many writers and yet, I haven’t found one who agrees that writing good content has very little to do with the time you take to write it. Every writer/marketer’s is also entitled to have their own personal opinion.

Another study by Orbit Media Studios shows some interesting findings.

Which also contradicts what I just said before.

They gave 1000+ bloggers an exact set of questions and found out that:

-Only 48% of bloggers take up to 2 hours or less to write a post.
-16% of bloggers take more than 4 hours to finish writing a blog.
-The time spent to write a typical post has increased by 8%

But,

Keeping the quality and length of an ideal blog post in mind, I thought it was best to see how marketers were actually doing it in real life.

Crazy Egg founder Neil Patel used to take up to 6 hours to write a 1000-2000 word post.

He easily does it now in under two hours!

Not just this, he also figured out a way to improve the quality of his content over time.

We all love his posts, don’t we?

Not bad at all, I’d say…

Jeff Bullas also has a similar benchmark. He feels that if you are focused enough, it is easy to write 1000 words within the hour!

Moving on to the guest posting master Danny Inny, it’s almost the same mantra.

Inny had to write 14 guests posts in just 6 days! He broke it down to working just 6 hours everyday.

And what was the result?

A total of 17,481 words, taking 77 minutes per post and writing up to 971 words an hour.

Isn’t that just amazing!

And we can really trust these people when it comes to quality!

Their blogs drive traffic and their readers just love them!

Every website analysis tool will probably tell you the same about them.

And The Lesson To Learn is?

If you are someone who feels that it may take a day or two to finish writing a good post, then it’s probably not enough.

Marketers these days are agile, proactive and know how to indulge an audience.

Everything else is simply an excuse!

Many successful people are writing amazing content in less than two hours.

And I honestly don’t know how any writer could ignore that!

They key out here is to understand that people who have mastered the art of writing effectively have also been a part of their trade for quite some time now.

Providing value to their customers via a blog is something that comes naturally to them.

If you want to do the same then start writing about something that you understand well.

Be it travel or healthcare or marketing!

Remember sky’s the limit… If you know what you want to write about, then there are no if’s or but’s to worry about.

If I could write this 1000 word post in less that an hour, then so can you.

Do you accept the challenge?

Learn How to Write For Your Target Audience With The Yoast Plugin

Google has gradually become the “Bible” of online marketing strategies.

People look for answers ranging from “How to beat cancer” to “How to spot a cheater in a relationship”.

It’s like people are relying on Google for picking out information of every sort.

But, as a digital marketing service provider, there is always a conflict between what to write and who to write for. And, most of the times, we end up writing according to our SEO strategies, rather than providing value to our audience.

But, is it the right way to get the things done for creating a niche for yourself in an online space?

Well, at times “YES”, but most of the times, it’s a “BIG NO”.

Let’s understand the importance of “content driven” marketing strategy for ranking better on the world’s most searched search engine “Google”.

But, what does Google actually do?

A Search Engine That Understands Quality

This is what Google is meant to do.

Help people.

This philosophy made Google one of the most loved “search engine” among not millions but billions of users carrying out more than a trillion of online searches every day.

And unlike, what many digital marketers or content creators think, Google is smart enough to rank quality content instead of content written just for SEO purposes.

The sole reason, why people still love Google and will continue to do so.

I understand you would be searching for the answer to the question,

“ Who to write for?”

Or

“What should be on the priority?”

But,  before that, addressing some problems can help you understand the final result in a much better way.

What Exactly Is The Good Quality Content?

If you think you can beat search engine rankings with “keywords”, then you are highly mistaken. Google has all the ways to determine whether or not the content published has quality. For the required information, it usually relies on the Search Quality Evaluator Guidelines.

And, this rating is entirely different from the factors that might be responsible for ranking your website on SERPs. To make it more clear, we have enlisted the key components that will determine the quality of your content.

  • First and foremost is the “intention of the page”. You need to assess the basic reason for developing a particular page or a blog.
  • Focus on delivering content as per the concept of “E.A.T”.
  • Website information and credibility. I am sure while writing content, many people or rather everyone refers to one or more websites working in a similar niche. So, including the links of good websites will also act as a deciding factor of whether or not you are producing good quality content.
  • Next on the list is the relevance of content as per search queries. Producing great content will turn useless if the content doesn’t solve any search purposes.

This does not mean, you start inserting keywords recklessly here and there. This simply means you understand the problem and make sure your content answers the problem in the best possible way.

Coming to…

Who To Write For?

Well, why prioritize one over the other, when we can please both at the same time.

You must be thinking, what the hell?

I know, I know.

But, that’s how you can actually make your audience and search engines happy and that too at the same time.

Without further ado, let’s learn the secret ingredients for writing content that is both user and search-engine friendly.

Content For Search Engines- How To Do It?

Every SEO company loves the YOAST plug-in.

Having this tool will help manage SEO while posting content in the best possible way.

Image Source: CoSchedule

And this is how the plugin works after you add content to a new post edior

Image Credits: CoSchedule
  • Orange- Content is fine but needs a bit of improvement
  • Green – Perfect! Your content is good to go
  • Red – You need to re-do it immediately

Tips and Tricks For Making The Signal Green At All Times

Using Keyword In the Right Places

The whole concept of Yoast is about using the right or focused keyword in the right places. For instance, the focus keyword should be used in meta-titles and descriptions along with the first paragraph of the content.

Also, the density of focused keywords along with LSI’s must be around 1.3% to 2% as long as it does not feel too stuffed out there.

Try and Keep The Slug Short

That is what a slug looks like

To keep the slug in your favor, you can focus on the objective and effect of data in the content.

For example, let’s look at the headline “Juggling Between Writing For Search Engines or Your Target Audience? “

Here, the objectives are writing, search engine, and your target audience. While the effect is “ balance”. So, here’s what I came up with the ideas for my blog-

  • Writing-Search engine-balance
  • Writing-balance-search engine_audience
  • Balance-search engine-audience-writing

So. I chose the second one.

As it was direct with what I wanted to emphasize on this article, similar to what we said before- objective and effect.

Linking Content

This is something which almost every digital marketer service provider understands the concept of linking — Internal and external.

This builds credibility of your website and blog. Make sure the content is well-researched.

For external links, use websites with high DA or PA, or higher Alexa ranking to the region that you wish to target.

Content-Length

Google algorithms are now considering long-form content as the preferred choice when ranking a post on SERPs.

Image Source: CoSchedule

Writing more than 2000 words generally work in your favor.

But personally, anything between 1000-1500 will benefit you in the best possible way.

Titles

Make sure you write content as per the length recommended.

For instance, the SEO title must be as long as 60 characters or else you might have to cut some content out on publishing.

The same goes for meta-descriptions and page titles.

Now, that we have learned about SEO writing, the trick is to also understand how to write for your audience. After all, that’s who we actually write for in the end.

Content For Target Audience- How To Do It?

You may be be aware of how Yoast works for SEO purposes. What you might not be aware of, or are ignoring is that it also helps track the quality of content.

For starters, it will notify you whether or not the content is readable even for a 9th standard

Image Source: Logenlanka
Image Source: aqibnazir.com

While RED simply means “Not good for readers”, GREEN means “You did it”.

Tips and Tricks For Making The Signal Green At All Times

Go for Headings and Subheadings

Don’t just write haphazardly.

Think of the layout of your post first, then start writing about it. Ideally, original concept, or providing solutions to trending questions works best for most people.

However, use different headings and subheadings to make the write-up more engaging for your target audience.

Length of Paragraph and Sentences

Don’t just go on with writing long sentences, trying to prove a point.

Instead, go for sentences with around 15-17 words at the most. Along with that, make short paragraphs of around 2-3 lines to avoid getting monotonous.

Using Transition Words

Here are some words that can help you create lively and engaging content for your readers.

  • Write in the Active Voice

Writing content entirely in the passive voice will affect the quality and readability of the blog post. Writing in passive also sounds a bit ancient and mundane. Best to let it go.

We are hopeful that these tips and tricks will help you rank higher in the search rankings along with keeping the engagement right at the top as well.

After all, keeping search engines and audience happy is the mission of digital marketing. Ignoring any of the two will affect your business results drastically.

Keeping the right balance is the key to success.

Happy writing!

How Can Content Make or Break Your Business?

The success of your online business primarily determined by the quality of its content. It’s the first thing that connects your visitors to your business and delivers the message to them. All other components of your website such as design, visual, etc. play a secondary role. If you’ve effective taglines, catchy design will only enhance their effectiveness, but the design itself doesn’t convert. You first need to define target personas for your website and then determine how you will target them.

Good content is what sets your business apart from the crowd and delivers the right message to your target market.

It is important to say the right thing in the right way at the right time to drive lucrative results.

Therefore, it is important for every business to understand investing in quality content.

To quote an example:

“Share-a-Coke” campaign

This tagline won millions of hearts.

All they did was printing different taglines for different occasions which their consumers could relate to themselves.

This was a smart strategy for selling the product while making people feel special at the same time. Similarly, many brands and companies have understood the value of content marketing.

The Importance of Content And Why it is Beneficial For Your Company

Because it helps to:

  1. Create Awareness- Content helps consumers to understand, how using your product can solve their problem like Teasers via print or digital media.
  2. Establish your brand- Once you have made awareness, using different types of content marketing strategies(blogs, social media, videos) will take your brand ahead of your competition.
  3. Create Influence- After establishing a name for your brand in the market, now using smart content strategies (Reviews, Customer feedbacks, Videos, Social Media) will influence your customers to buy your product as compared to your competitors.

Content – The Foundation Pillar of any Marketing Strategy

  • SEO

SEO would mean nothing if it is not backed up with good quality and unique content to engage users.

Not getting enough traffic?

[Get FREE SEO Audit]

Also, Google favors websites which keeps updating its content using appropriate SEO strategies like keywords, link building, emails and many more.

Source: https://www.siegemedia.com/strategy/content-marketing-examples

  • SOCIAL MEDIA

Many social media platforms like Facebook, Instagram, LinkedIn, Twitter is used by millions of potential customers/ consumers.

But, what makes these platforms rise in popularity?

Content.

Exactly. Image submissions, infographics, videos. Anything you do is related to content in one way or the other.

If your content is not “Bang on”, then even high-quality images or creativity will fail to deliver your message.

Source: https://sproutsocial.com/insights/social-media-marketing-examples/

  • VIDEOS

Although, this is a part of digital media marketing. But, videos have become a different entity altogether.

They say 1 million words= 1 video.

But, what makes any video so interesting?

Content.

Just putting some animation without any strategy will not leave any impact, if you don’t have appropriate content to make it impactful.

Source: https://www.youtube.com/watch?v=Mf019d0GzPE

CUSTOMER RELATIONS

You might have a fantastic website along with spot-on SEO strategies but, if you don’t reach out to your customers, then all these efforts might get wasted.

A good company is one which includes all the requirements which will influence many customers to buy their product or service instead of their competitors.

But, what makes it possible to reach their customers?

I am guessing, now you would surely have an answer.

Content.

Exactly.

You can use content strategies like FAQs, Tutorials, Testimonials, Reviews and many more to answer all the queries of our customer coupled with showing your gratitude that your customers mean a lot.

Source: https://contentmarketinginstitute.com/2018/06/reviews-content-pitfalls/

To wrap it up,

Content marketing is the beginning of any marketing plan or strategies.

Use it wisely and garner a lot of attention.