Powerful brands are more than just PowerPoint presentations. They are a representation of human emotion.
Branding is the path to engineering a relationship with a customer. Build your brand with us.
Building brands is what we do. No matter if it is the relaunch of an old brand or the introduction of a new one in the market, we have perfected the art of a brand launch.
Our first step is to understand everything that makes your company what it is. It can be through any number of processes, including but not limited to stakeholder interviews, competitive analysis, questionnaires, market research, and content strategy. No matter what the process is, a creative brief is finalized in the end.
Now, not every company that we work with demands this. But it is highly advisable ( after taking your budget into account) that we conduct market research. This helps us provide guidance, and confirm that we are moving in the right direction with the brand.
Once we understand the company’s vision and mission we develop a framework regarding the messaging and positioning of your company This is also when an internal document is developed that then acts as the strategic foundation of the brand. This lays the guidelines that ensure consistency across the tone and voice of the brand.
Once we have put the foundation for your brand in place, we then move onto the visual expression of your brand identity. We begin cultivating multiple design solutions. Once we decide on the direction, we then refine the design solutions and get them ready for application and launch.
Once we are done the new brand identity is then compiled in a style guide. This document provides guidance on how the brand remains correct and consistent in its application as new brand assets. These are also updated as the brand evolves and grows.
Your new brand identity is ready to thrive. It is first adopted internally and then external launch tactics are decided. This can take form in the shape of signage, sales, and marketing assets.
Every collateral that you create is an opportunity for you to connect with the customer. We deal with brand design holistically, strategically, and collaboratively to ensure that a customer’s first impression of your brand is perfect. We provide you with.
We help you understand the complex dynamics that help you shape your business. We have a look at the market for you and study your target and existing customer persona’s to create a solid visual representation for your brand identity.
Visuals are the lifeline of your brand. Customers are known to respond better to a visual system that is an amalgamation of styles, colors, illustrations, and typography to make your brand instantly recognizable.
The best logos are the ones that have instant recall value. We help you create logos that showcase your target audiences what you stand for. Our logos go through multiple iterations to ensure they withstand the test of time.
Words are great, but often they can fall short. Iconography is another element that helps you communicate to your audience a lot more effectively while transcending any boundaries or limitations that language brings to the table.
These, if done right, have the ability to become the most instantly recognizable brand element and at times even more effective than a visual aid. We help you create a style that speaks to your target audience.
There is no document more important than this to create your brand identity. This will be the compiled PDF which clearly lays down the guidelines, tone, and voice of your brands, This is a dynamic document that evolves with the brand.
We provide brand clarity for businesses of any size or age. Get your consultation today.
Our strategy is to focus on the critical questions
After all, your strategy needs to work with you and not against you. We understand that identity creation encapsulates a lot more than just the logo. It is how your brand expresses itself to the customer. Keeping this in mind, we lay a strong foundation and make informed design decisions.
